Regimen is a health startup focused on improving intimate health, normalizing self-care, and challenging the conversation around masculinity. The holistic program targets long-term solutions to erectile dysfunction (ED) symptoms because its founder Max Kersting has firsthand experience with sexual health issues.
I was brought on board by Studio Skulptur to create and implement tone of voice guidelines as part of a new brand identity. Because Max’s personal journey puts us at eye level with the Regimen users, the brand needed to maintain a sense of connection and openness.
The result is an inclusive, welcoming, and very human brand, grounded with the purpose of using personal storytelling, science, and tech to improve intimate health. The positive ToV acts as a springboard to encourage motivation, reassurance, and confidence.
Visit the Regimen websitehere.
“Let’s talk about down there.”
I was brought on board by Studio Skulptur to create and implement tone of voice guidelines as part of a new brand identity. Because Max’s personal journey puts us at eye level with the Regimen users, the brand needed to maintain a sense of connection and openness.
The result is an inclusive, welcoming, and very human brand, grounded with the purpose of using personal storytelling, science, and tech to improve intimate health. The positive ToV acts as a springboard to encourage motivation, reassurance, and confidence.
Visit the Regimen websitehere.
